Gold Crown status comes directly from RCI and it's membership.   Vacation owners send RCI their comments about every vacation experience.   Members rate quality of accommodations, hospitality, housekeeping, maintenance and check in/checkout.   Resorts that achieve outstanding ratings are then evaluated by an outside consulting firm.   The evaluation of the resort facilities, amenities and services include: accommodations, on-site recreational opportunities, services, area entertainment and other attractions.   Only resorts that meet these stringent criteria for superior quality and exceptional service are permitted to display the RCI gold Crown.   Because the RCI exchange is based on value of deposit for value of exchange, you'll discover the advantage of owning at an RCI Gold Crown Resort the first time you request an exchange.